To increase brand awareness for Optimum Nutrition, I art directed a series of shoots with their talent, demonstrating what the product can enable you to do as part of training and sports routine. 

Movement was key to bring across in the photography. Working with their brand ambassadors, and in a studio setting, I applied a similar look and feel across the campaign, but wanted each ambassador to show movement in their own unique way. 

These were then used in a series of double page spreads in The Sunday Times Magazine.