The Singleton wanted to bring their product to a younger audience, and demonstrate whisky’s versatility. Using their brand ambassador, chef Monica Galletti, the campaign focused on pairing whisky cocktails and desserts.

As art director on the project, I developed a campaign plan to deliver activity in two bursts across a wide range of media. I created the look and feel of the campaign, built around Monica’s seasonal recipes, focusing on winter and spring. The locations, props, styling and colour palette reflected the recipes, as well as incorporating The Singleton’s signature teal, and ensuring consistency across the campaign as a whole.